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The
Company's objectives continue to Enlarge capital base
in India in order to diversify into tea plantations
Expand international consultancy business Increase tea
exports, particularly in the value added tea segment.
Tea
Exports
Although
we started primarily as a tea consulting company our
exports have expanded to become our main business. Our
thrust is branded teas for the upper market segment.Our
strategies for packaging, pricing and marketing have
gone a long way towards boosting buyer confidence and
establishing our professional status, both in India
and abroad. Testimony to this has come in the form of
repeat orders and the forging of long-term business
relationships.
Tea
Consultancy
As
a consultancy organisation our prime task is to identify
the strengths and weaknesses of tea producing and trading
companies, in order to advise them on how to optimize
business opportunities for profit enhancement.To this
end we have, over the years, prepared vital consultancy
reports and surveys for large companies in India and
abroad. These relate to tea cultivation, processing,
marketing and brand promotion.
Our expertise has been extensively tapped in the field
of quality checking of tea for shipment. This we have
done and continue to do on behalf of a number of global
tea
importing companies.
Apart from being an advisory body, we sometimes process
and implement our recommendations for our clients. This
additional service has enjoyed a high level of success.
ALS plans to continue its core business of advising
tea producers on how to optimize their strengths for
profit maximization. Our thrust will be tochange a mind
set that considers tea marketing as "selling a
commodity" to one of "marketing teas as a
branded product." This would help create a brand
identity for various products, enhance brand image and
also position tea as a unique, health giving, environment
friendly beverage.
Next on our priority is export operations expansion
- and to achieve this without compromising our professional
image. We are confident that, with the economic reforms
bringing about major changes in India, East Europe and
the former Soviet Union, we can further increase our
export potential. We can also help promote overseas
trade in tea and other competitively priced Indian products.
Some
Of Our Achievements
Pioneering
work in Iran, Vietnam, Burma, Turkey and selected African
countries.
-Successful
implementation of our recommendations on value added
tea made to leading tea plantations and multinational
tea trading companies.
-Successful, on-field implementation of our recommendations
in time bound and cost effective programmes.
-An unbiased approach to "matching standards"
for goods bound for shipment that has resulted in unqualified
customer satisfaction, repeat orders and a large customer
base.
Successful marketing of attractive, competitively priced
tea caddies and packets to quality conscious global
markets, in direct competition with West European companies.
These include Premium Orthodox CTC and Darjeeling Teas.
Independent panels have awarded top ranking to these
teas for several successive years.
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